If your toys are silicone, glass or steel: any dedicated cleaner works, so buy on scent and format. Non porous surfaces are forgiving, and the difference between cleaners is convenience rather than performance.
If a toy has a motor: wipe it, never submerge it. Foam and a cloth, unless the toy is rated fully waterproof, and check the rating instead of assuming it.
If you share toys, or switch between anal and vaginal use: a cleaner on its own is not enough. Use a condom over the toy and change it, or keep separate toys. This is the one situation where cleaning between uses does not cover you.
If you are cleaning off silicone lubricant: it takes more work, which is one more reason to default to water based. A water based lubricant rinses off, and it will not degrade a silicone toy the way silicone lubricant does.
After cleaning: air dry completely, then store toys apart from each other. Silicone pressed against silicone can react and go tacky, which is what Toy Storage and Travel Bags is for. A damp toy shut in a drawer is the actual hygiene problem.
On what not to do: no alcohol, no bleach, no dish soap on silicone. Alcohol dries and cracks the surface over time, and harsh detergents leave a residue that irritates.