About us

The White Unicorn is a New York-based, woman-owned online adult boutique. Ten years in business and founded by fashion designer Zoey DeVine, still pink, still glittery, still here.

Before The White Unicorn, Zoey spent eight years in corporate fashion designing apparel for Macy’s, Kohl’s, Betsey Johnson, and Heatherette. With 17 years in fashion total, that same eye now curates every piece in the store.

Pleasure products. Lingerie. Ravewear. Adult gifts. All curated, all body-safe, and all chosen by someone who actually knows the difference.

Turns out, people noticed.

The White Unicorn was the October 2022 cover feature in XBIZ Premiere Magazine. Adult industry icons including Lexi Belle, Alexis Texas, Katie Morgan, Lauren Phillips, Kenzie Reeves, and many more have been repeat customers for years.

But you don’t have to be a name to belong here.

The White Unicorn is for anyone who wants to laugh, dance, prance around in a unicorn onesie holding a rainbow dildo, and feel amazing doing it. A safe, judgment-free space for sexual wellness, festival fits, kinky gear, and everything in between.

Come live in our world. It’s a lot more fun.

Questions? Product recs? Just want to say hi? Email us at infothewhiteunicorn@gmail.com. every order matters here, and so does every message.