About us

The White Unicorn is a New York-based, woman-owned online adult boutique. Ten years in business, owner-operated by Zoey DeVine, still pink, still glittery, still here.

Zoey has personally selected and material-screened every product in this store for ten years. The White Unicorn is an authorized retailer for Magic Wand, Lelo, Womanizer, We-Vibe, Lovense, Dame and more, which means everything here is authentic, covered by the manufacturer’s warranty, and never a knockoff.

Ten years is a long time to sell sex toys. Long enough to know which “waterproof” ones aren’t, which rechargeables die inside a year, and which forty dollar toy quietly outperforms the hundred dollar one. Zoey picks every product herself, and she sells them online and in person at pop-ups, where somebody picks a thing up and asks you straight out if it’s any good. You learn fast that way.

Pleasure products. Lingerie. Ravewear. Adult gifts. All curated, all body-safe, and all chosen by someone who actually knows the difference.

The fashion eye helps too. Zoey spent eight years in corporate fashion designing apparel for Macy’s, Kohl’s, Betsey Johnson, and Heatherette. With 17 years in fashion total, that same eye now curates every piece in the store.

Turns out, people noticed.

The White Unicorn was the October 2022 cover feature in XBIZ Premiere Magazine. Adult industry icons including Lexi Belle, Alexis Texas, Katie Morgan, Lauren Phillips, Kenzie Reeves, and many more have been repeat customers for years. They use this stuff professionally. When someone who does this for a living keeps reordering, that’s the only review that counts.

But you don’t have to be a name to belong here.

The White Unicorn is for anyone who wants to laugh, dance, prance around in a unicorn onesie holding a rainbow dildo, and feel amazing doing it. A safe, judgment-free space for sexual wellness, festival fits, kinky gear, and everything in between.

Come live in our world. It’s a lot more fun.

Questions? Product recs? Just want to say hi? Email us at info@thewhiteunicorn.com. Every order matters here, and so does every message.