Ten years. Every product picked by hand.

About the Founder

Zoey DeVine founded The White Unicorn in 2016 and has run it for ten years. It runs on two rules: everything is body-safe, and nobody gets made to feel weird about what they're buying.

She chooses every product herself and checks what it's made of before it goes on the site, and she stocks only authentic product from brands like Magic Wand, Lelo, Womanizer, We-Vibe, Lovense and Dame.

Since 2017 she has also sold in person, at pop-ups, parties and expos. People stop at the booth because it is glittery and impossible to miss. They come back, and they tell her how the last one worked out. That is where the opinions come from. She does not oversell, and if the cheaper one is better she says so.

The White Unicorn was the October 2022 cover feature in XBIZ Premiere.

Still pink, still glittery, still here.