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Privacy Policy

This privacy policy explains what personal information is collected through this website, how that information is used, to whom it's disclosed, and how it's safeguarded. Unless indicated otherwise, this policy applies only to personal information collected through the Web site, microsites, or mobile sites of our brands and lines of business that expressly adopt, and display or link to, this policy. These brands and lines of business refer to The White Unicorn. By "personal information" we mean your identifying information (like name, home address, and email address), and descriptive information (like tastes and preferences) if coupled with your identifying information. We may refer to The White Unicorn as "we," "us," or "our" throughout this privacy policy.

This privacy policy answers these questions:

  • What personal information is collected and how is it used?
  • How does this Web site interact with third-party Web sites and content?
  • What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?
  • What choices do you have over how your information is used?
  • How do you update your personal information?
  • How do we address minors' privacy?
  • How do we secure your information on our site?
  • Where is personal information stored and processed?
  • Whom should you contact with questions or concerns?
  • When was this policy last updated?
  • What personal information is collected and how is it used?

Information You Directly Provide through our Site

We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name, address, phone number, email address, personal preferences, credit card number, purchase and ordering information, demographic information, responses to survey questions and sizing information.

This information is collected at various places on our site: for instance, when you check out with your online order; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; join our newsletter; enter contests or sweepstakes; or interact with special-event or program offers.

We may also collect information that you provide on our site about people you know. For example, we collect your gift recipient's contact information to process your gift orders. We may also collect contact information about your friends and family members when you participate in one of our refer-a-friend programs. In these instances, we may send a message to your friend or family member on your behalf. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message from you.

We use personal information to do things like:

  • process your online orders;
  • open an online account at your request;
  • personalize your online experience with content and offers that are tailored to your interests;
  • provide customer service, whether it's responding to a request or following up on an order;
  • include you in surveys and contests;
  • enable you to post your content, such as comments or images;
  • facilitate networks of online social activity centered around our products and services;
  • improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website; enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment; and market our products and services that may be of interest to you--for instance, we may add you to the The White Unicorn email list when you make an online purchase or sign up to receive emails.

Information We Observe or Collect through Technology

Navigational Information

When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

Information Others Observe or Collect through Technology

We evaluate and select third-party service providers to help us provide certain features on this site and analyze our visitors' site and purchase preferences. The following provides more information about these service providers.

Features

We use third-party services to provide certain features on this Web site. These third parties use some or all of the technologies to provide these features.

Analysis

We use analytics companies to better understand your use of this Web site, and Web capabilities like embeddable widgets. For instance, these third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site. We also use third parties so that we can evaluate and understand your online and store purchases to provide tailored offers and information to you. This information also allows us to improve this Web site, and Web capabilities. 

How does this Web site interact with third-party Web sites and content?

We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their Web practices. It is possible that the third party providing content through our Web site may collect or observe information through its use of technology. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless we post a statement that indicates otherwise). Please view their terms of service and privacy policies if you have any question about their practices.

Here's a partial list of the sites or content of these third parties:

 

 

Sweepstakes, Contests, and Survey Sites

We may rely on the expertise of third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still in our Web site environment. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. So please take note of who's running the event in question; and the terms, conditions, and policies that apply.

Social Networking or Other User-Generated-Content Sites, and Other Websites

We may at times facilitate easy access to third-party sites, like social networking sites and other sites that host user-generated content. This may include easy click-through access or even "single sign-on" to these sites. The third-party's privacy policy applies to any personal information you provide at these sites.

Third-Party Rewards or Membership Programs

We may interact with certain unrelated companies that offer their customers memberships to participate in programs, which may include rewards for purchases from us. If you become a member of one of these programs or purchase something from us at this Web site through such a program, we may provide the company administering the membership program enough information about you or your purchase (like contact information, transaction date, transaction amount, and order number), to enable it to honor your membership. We are not responsible for the privacy practices of the companies sponsoring these membership programs. Their terms, conditions, and policies apply to any information that's provided to them to further their programs. 

What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?

We may share information about you with third parties, as described below, and as otherwise described in this policy:

Our Sister Brands

We may also share the information described in this policy, like postal and email address, customer preferences, and purchase history within our brand family.

Contractors

We use third-party "back-office" contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor site activity, serve surveys and provide analysis from the surveys when combined with website use, maintain databases, administer and monitor emails, administer and send mobile messages, serve ads on this and other Web sites as described above and provide consulting services. Contractors may also assist us in hosting microsites and mobile Web sites where you may provide personal information about you and others you know; and where they may observe information about you in the same way as described above.

Law Enforcement and Emergency Response

We may disclose specific information about our Web-site visitors if we have a good-faith belief that it's necessary or authorized under the law to protect our customers, the public, or our business.

Sale or Merger

In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, consumer information may be one of the business assets that are transferred in connection with the transaction. 
Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.

What choices do you have over how your information is used?

Email

You may remove yourself from the The White Unicorn email list by following the removal instructions within the email. If you have joined the newsletter separately, you may receive additional emails. If at any time you'd like to stop future delivery of email offers, simply follow the removal instructions within each message. Opting out of any of these emails will not stop operational or transactional messages such as password-reset or account related information from the brand or line of business in question. 

 

How do you update your personal information?

We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our site.

How do we secure your information on our site?

Our Web site has the following types of security measures: limited access data-centers, firewall technology, and (for our e-Commerce sites through which you may place orders) secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet.

While we implement the above security measures on our site, you should be aware that 100% security is not always possible.

Is information collected from minors?

This website is not intended or directed to anyone under the age of 18. We do not sell or ship any items ordered through this website directly to anyone who we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. 

What happens when I link to/from another website?

This website may contain links to websites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other websites. We encourage you to be aware of this when you leave this website and to read the privacy policies of each and every website that you visit. If you have accessed this website through a link from certain of our advertising or marketing partners, this website may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed web pages is collected by us, and our use of this information is governed by this Privacy Policy. 

With whom do we share information?

We do not share with others, or sell or rent to others, any personal information that you provide to us through this website or through our Customer Service Department, except with your consent or as described in this Privacy Policy.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. We provide personal information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We may release personal information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of The White Unicorn, or any of our respective affiliates, business partners, customers or others.

We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this website during a specific time period or purchased a specific product through this website. This information generally is shared in an aggregated form. 

Where is personal information stored and processed?

As our administrative and technical support functions are headquartered in the US we share, store and process personal information in the United States of America. Customers accessing and purchasing with our sales website will be interacting with servers and services provided from within the United States of America.

We may share or store your personal information among the family of The White Unicorn brands and affiliates globally and transfer it to our business partners based in various countries in the world where we do business.

When we transfer your personal information internally we will take steps to ensure that your personal information is treated lawfully in the manner we describe in this privacy policy.

Whom should you contact with questions or concerns?

If you have general questions about our Privacy Policy, please feel free to contact our Customer Service Department.

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